Dealer Services Group Dealer Services Group

Privacy Policy

Last updated: November 17, 2025

1. Introduction

Dealer Services Group ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the application.

2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect via the Application includes:

Personal Data

Personally identifiable information, such as your name, email address, phone number, dealership information, and demographic information that you voluntarily give to us when you register with the Application or when you choose to participate in various activities related to the Application.

Derivative Data

Information our servers automatically collect when you access the Application, such as your device type, operating system, access times, and the pages you have viewed directly before and after accessing the Application.

Mobile Device Data

Device information, such as your mobile device ID, model, and manufacturer, and information about the location of your device, if you access the Application from a mobile device.

3. Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Application to:

  • Create and manage your account
  • Provide access to vehicle inventory information
  • Facilitate communication between dealers and Dealer Services Group staff
  • Send you administrative information, such as updates, security alerts, and support messages
  • Improve our Application and services
  • Monitor and analyze usage and trends to improve your experience
  • Prevent fraudulent transactions and protect against criminal activity
  • Respond to customer service requests and support needs
  • Send you marketing and promotional communications (with your consent)

4. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

Business Transfers

We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Third-Party Service Providers

We may share your information with third parties that perform services for us or on our behalf, including data analysis, email delivery, hosting services, customer service, and marketing assistance.

5. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

6. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

  • The right to access – You have the right to request copies of your personal data
  • The right to rectification – You have the right to request that we correct any information you believe is inaccurate
  • The right to erasure – You have the right to request that we erase your personal data, under certain conditions
  • The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions
  • The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions

8. Children's Privacy

Our Application is not intended for children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you become aware that a child has provided us with personal information, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we take steps to remove that information from our servers.

9. California Privacy Rights

California Civil Code Section 1798.83 permits users of our Application that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us using the information provided below.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

11. Contact Us

If you have questions or comments about this Privacy Policy, please contact us through the application's support features or visit our main website for contact information.